The way in which a commercial document is shared is fundamental, be it a product datasheet, a general catalogue or a promotional flyer. The clients’ first impression has a decisive influence on the impressions they form about our brand, and even about the sales manager that presents it.

“Design, the great forgotten element of production, has become the differentiating asset most sought after by customers.”

It used to be more difficult to access good design in terms of what we acquired or simply owned: it took a great deal of time and money, and required a demanding taste, not to mention an unwillingness to accept the commonplace.
In the past, being well dressed or having a beautifully designed home or office was a mark of distinction that was simply “out of reach” for most people.

But today good design is available everywhere. Apple promises that the ubiquitous phone you carry in your (designer) jeans pocket or the laptop on your desk is the most evolved industrial design you can have. And of course, their product datasheets are excellent: before even purchasing the product, we have been seduced by the exquisite handling of the promotion of their products – the right information, the colour, precise and impressive data… each phrase seems to fit perfectly in our mind like a mantra flooding our brains and making the purchase inevitable.

What has not kept pace with the growth of design is the ability of vendors to use aesthetics to meet their goals.

Believing that most potential customers are still buying products based on what those products do, most sellers are still busy demonstrating features and explaining capabilities rather than promoting what people want. Today, the intelligent seller understands that their work has changed, and is constantly re-evaluating the advantages associated with the manner in which aesthetics, information and, above all, asymmetries of information, have modified our clients’ way of purchasing.

Designing the perfect product datasheet for the 21st century.

Designing their product’s perfect datasheet is the main objective of any company or brand dedicated to the sale or distribution of products via digital channels.

However, before finding out how to achieve an unbeatable product datasheet, we should understand what it is. When we talk about the “Product specification sheet” or “technical datasheet”, we mean a document that brings together all the technical information of a product, such as its components, applications and benefits.

“IKEA doubled its sales thanks to better product information”